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Rates and pricing in the hotel

Rate management for your hotel: rates, price rules and price calculator

STRYK keeps your hotel's rates, price rules and discounts in one place. In the price calculator you check every final price before a guest sees it.

  • Check the final price without creating a booking
  • Price rules for several categories, with preview
  • Pricing recommendations only as an add-on module

In short

Hotel rate management software manages rates, seasonal prices, discounts and surcharges in one place, instead of keeping them separately in spreadsheets, the extranet and the website. In STRYK, a rate combines price, booking availability, services, cancellation terms and payment. You pay a base price plus an amount per room and month; the 14-day trial is free. Pricing recommendations are an optional add-on module.

Updated

Where rate work costs time and trust today

Every season, every portal and every discount adds another place where a price has to be maintained.

  1. Today

    The summer price is in Excel, the portal's extranet still shows the spring price, and the owner changed something on the website by hand last week. A guest calls and quotes the cheaper price from the portal.

    With STRYK

    You maintain rates, prices and rules in STRYK. The booking page of the Booking Engine reads prices and availability directly from the system. For portals, the STRYK Channel Manager passes on prices and booking rules. We confirm which portals your hotel can connect after assignment and a connection test.

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  2. Today

    A family asks for the price for seven nights in the family room with breakfast and a discount code. Reception works it out in their head, and the late shift the next day arrives at a different amount. Nobody knows any more which one is right.

    With STRYK

    In the price calculator you enter period, category, rate, channel, adults, children's ages, discount code and extras. You see the price for exactly this stay, without creating a booking.

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  3. Today

    In autumn, an early-booking discount, a weekend surcharge and a loyalty discount apply. Which of them applies to a booking only becomes clear when the guest checks the invoice.

    With STRYK

    Discounts carry conditions: length of stay, lead time, weekdays, categories and channels. You set up discount rules per guest, for example for regular guests, separately. You check how the rules work together in the price calculator before a guest experiences it.

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A pricing day at Hotel Nordlicht

The demo hotel with 24 rooms in four categories is preparing for the winter season in October. The owner maintains the prices herself.

  1. Set up winter rates

    The owner sets up a rate with breakfast and a rate without services. Each rate gets its own cancellation terms and payment method. Later, the guest sees not just the price but also what they are booking.

  2. Seasonal prices for four categories

    For single rooms, standard double rooms, superior double rooms and family rooms, she sets one price rule for the period 20 December to 6 January. Before saving, STRYK shows a preview of the change. She no longer has to type in the prices day by day and category by category.

  3. Discount with a condition

    A discount applies from four nights and only for arrivals from Sunday to Thursday. It is tied to weekdays and length of stay, and it does not apply at the weekend.

  4. Check the final price on the phone

    A request for the family room comes in by phone. Reception enters the period, two adults, two children with ages and the rate in the price calculator. The price is quoted at once. No booking is needed.

  5. Set a channel surcharge

    For the Channels group she sets a surcharge, and none for the website. The hotel still pays the commission to the portal. Whether the surcharge is compatible with the rate parity terms of the portal contract, she checks herself beforehand.

  6. Review the recommendation and decide

    If the STRYK Pricing Intelligence add-on is active, she sees recommendations with reasons. The owner has set limits and approves or rejects each recommendation.

What you use for pricing work

Here is which tool you use for what. The full description is on the Pricing page in the product.

  • Rates with services and cancellation

    Besides the price, a rate also includes booking availability, services, cancellation terms and payment. The cancellation deadline is recorded at the time of booking.

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  • Price rules with preview

    One rule applies to several categories and periods at once. Before saving, you see what changes. You keep maintaining single days in the price calendar.

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  • Discounts and codes

    Discounts can be tied to length of stay, lead time, weekdays, categories and channels. Discount codes and guest-specific discount rules come on top.

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  • Price calculator

    The calculator shows the price for period, category, rate, channel, adults, children's ages, discount code and extras. No booking is created, and the booking calendar stays untouched.

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  • Surcharges per channel group

    For Website, Channels, Manual and API you set surcharges or discounts. Portal prices reach the portals only through a confirmed Channel Manager connection.

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  • STRYK Pricing IntelligenceAdd-on

    The add-on suggests prices from occupancy, pickup and lead time, with a reason for each recommendation. You set limits and approve each one, or recommendations are applied automatically within your limits.

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Pricing work with and without a connected system

On the left, a property that maintains prices separately in Excel, the extranet and the website. On the right, the same task in STRYK.

Pricing work with and without a connected system
TaskWith Excel and the extranetWith STRYK
Season changeAdjust prices per category in Excel, the extranet and the website one by oneOne price rule for several categories and periods, with preview
Quoting a final priceWork it out in your head or in a private spreadsheetCheck in the price calculator for the specific stay
Cancellation termStated in the portal, on the website and in the front desk's memoryBelongs to the rate and is recorded at booking
DiscountsVerbal agreements, manual deductions on the invoiceDiscounts with conditions, discount codes and guest-specific discount rules
Portal surchargeAdd the surcharge to each portal by handSet a surcharge or discount per channel group
Pricing recommendationGut feeling or a glance at neighbouring hotels' portal pricesOptional reasoned recommendation within your limits, with no guarantee of extra revenue

One price that grows with your property

The base price covers the whole hotel, plus a fixed amount per room. Users are unlimited. STRYK Pricing Intelligence is an add-on module and is not included in the base price.

Pricing in detail

€59 base fee + €6 per room or unit per month

Example with 24 rooms€203per month

  • 14-day free trial
  • No setup fee
  • Personal onboarding
Try STRYK

Net prices, annual billing. 20% off the base fee in the first contract year.

How your prices move to STRYK

Standard setup and migration are included in the core price. You check the price structure yourself, step by step.

  1. Collect existing prices

    You place spreadsheets, categories and seasonal periods side by side. From this you decide which rates your property needs.

  2. Set up rates and price rules

    First the rates with services and cancellation terms are created, then the seasonal prices and discounts. You check each price rule in the preview.

  3. Spot checks in the price calculator

    You compare ten known stays from last year with the result of the calculator. You clarify deviations before guests see them.

  4. Go live with the Booking Engine and channels

    Only when the prices are right do you switch on the booking page. We connect portals after assignment and a connection test.

Frequently asked questions

How many rates does a small hotel need?

Two to four are usually enough: one rate without services, one with breakfast and one with a stricter cancellation term at a lower price. Another rate is only worth it if it has a different service or condition. Otherwise only the maintenance effort grows.

Do the prices also apply on portals and on our own website?

Yes, for the website: the Booking Engine reads prices and availability directly from STRYK. The channel manager is included in the STRYK core price. We confirm which portals are available for each hotel after assignment and a connection test. Once a portal is connected, STRYK passes prices and booking rules to it. You still sign your portal contracts yourself.

Can I check a final price before I publish it?

Yes. In the price calculator you enter period, category, rate, channel, adults, children's ages, discount code and extras. No booking is created. For price rules you also see a preview before the change is saved.

Can I set surcharges for portals?

Yes, per channel group. There are four of them, and all portals belong to the Channels group. For portals the surcharge only takes effect if the portal is confirmed as connected through the STRYK Channel Manager. Also check the pricing requirements of your portal contracts.

What does STRYK Pricing Intelligence do, and what does it cost?

The add-on suggests prices from occupancy, pickup, lead time and events, with a reason for each recommendation. You set limits and approve each one, or recommendations are applied automatically within your limits. The first month is free. After that it is charged only after explicit activation, at 1.9% of the room revenue recorded in STRYK.

Does Pricing Intelligence guarantee more revenue?

No. There is no revenue guarantee. The module works with traceable rules and models, not as a black box, and it does not use competitors' prices. The decision on each price stays with you, within your limits.

Run your price list through STRYK

Test rates, price rules and the price calculator with your real price list. Request your 14-day trial.