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For more direct bookings

More guests book directly with you.

The STRYK Booking Engine sells your real rooms, rates and extras with live availability from the PMS. Guests see the total price before booking, pay online, and the booking appears in the calendar immediately.

  • Your own domain or a widget
  • Online payment
  • Extras bookable at the same time

More direct business with STRYK

Activate the hotel booking address

The hotel booking page, clear rates and PMS availability create a simple path from website visit to stay.

More direct business with STRYK
More direct business with STRYK, Inside the product

In short

STRYK is hotel software with its own booking engine for hotels that want to win more guests directly instead of through portals. Guests book on your website with live availability, your own rates and extras, pay online, and the booking appears in the calendar instantly. Direct bookings paid online carry a platform fee of 1.9% instead of the usual portal commission.

Your hotel. Your booking page.

Guests should be able to book a stay on your website, not just browse rooms. In the STRYK booking engine they choose dates, an available room, a rate and the extras you offer. Prices and conditions appear alongside the choices.

The confirmed booking appears in the STRYK calendar with the guest, dates and charges. Reception opens the same details and checks payments received and outstanding balances with the booking. Online payments through the integrated payment service depend on the payment methods you have set up.

Your booking page and confirmed portal connections use your property's availability. We confirm which portals you can use after mapping and a connection test. Changes reach connected portals once synchronisation succeeds.

What stands in the way of direct bookings today

01

Commission eats your margin

For a room at €140 per night over three nights, a portal can quickly take €70 to €100 in commission. Over a year and hundreds of bookings that is often more than a seasonal employee costs. Even so, the portal share stays high because the direct route is neither easier nor cheaper for the guest.

02

Enquiry instead of booking

Many hotel websites only offer an enquiry form or a booking page that is not connected to the calendar. The guest waits for a reply, the team checks availability, writes an offer and types up the booking. Meanwhile the guest has long since booked on the portal.

03

Unclear prices at the last step

When city tax, breakfast or final cleaning only appear at the end, or the cancellation terms are missing, guests drop off. Anyone who books direct wants at least as much clarity as on the portal, and ideally a reason why booking direct is better.

04

Fear of double bookings

If you manage website and portals separately, you often hold rooms back on your own site so nothing is sold twice. Those are exactly the rooms the direct booker then cannot get. Your own website becomes a second-class channel, even though it is the cheapest one.

More direct revenue, less commission, no double entry.

Every booking through an OTA costs commission. Many guests would happily book direct, but drop off if the booking page is fiddly, the price only adds up at the end or availability isn’t current.

While browsing

Your property makes an impression at first glance

Large images, clear room descriptions and clearly stated inclusions make choosing easier, on a smartphone too.

When deciding

The price builds trust

Rate, cancellation terms and extras are clear before the guest books. No surprises at the last step.

After booking

Your team can take over straight away

Room, rate, guest, payment and extras are complete in the PMS, with no retyping.

From search to arrival: a direct booking in STRYK

This is how a booking runs when website, portals and front desk all work on the same rooms.

  1. The guest finds you, and your site

    Your booking page runs on its own address or as a widget on your existing website. Rooms, photos and texts come from your room categories in STRYK and do not need to be maintained twice. The guest chooses dates and number of guests and immediately sees which rooms are free, on a smartphone too.

  2. An offer that is better direct

    Alongside your standard rates you show rates that are only available on your website, for example with breakfast or flexible cancellation. You give the portals a different price through a channel mark-up. The guest can add promo codes for regular guests and extras such as parking, late arrival or wellness directly.

  3. Clear price, clear terms, online payment

    Before booking, the guest sees the total price including city tax and the cancellation terms. They pay online through the integrated payment service, a deposit or the full amount, depending on the rate. The balance is collected automatically at the cancellation deadline; with a free cancellation the online payment is refunded automatically.

  4. Confirmation and calendar instantly

    The guest receives a confirmation with a PDF and a calendar file. In the PMS the booking is in the calendar with room, rate, extras and payment status. On connected portals the room is no longer available once synchronisation has succeeded. The front desk has nothing to retype.

  5. Before and after the stay

    Automations send information or the link to online check-in before arrival, if you use the module. After departure a review request can follow. Anyone who has booked direct once has a profile in your guest records and, with a promo code or gift voucher, is more likely to book direct again next time.

What is included for direct sales

  • Booking engine on your own address

    The booking page runs on a STRYK subdomain or your own domain. Alternatively, you embed a widget in your existing website. Templates and your branding make sure the page looks like your hotel.

  • Live availability from the PMS

    The booking page sells the same rooms as the front desk and the portals. STRYK prevents double bookings within STRYK, and for portals once synchronisation has succeeded, so you do not need to hold rooms back on your own site.

  • Own rates and channel mark-ups

    Website-only rates, derived rates with breakfast or half board, and mark-ups for the portals make the direct route visibly more attractive. You maintain pricing rules and the rate calendar in one place for all channels.

  • Promo codes and corporate rates

    Guests redeem codes for regulars, newsletters or partnerships and dedicated rates for corporate clients directly on your booking page. That way you reward returning guests instead of paying commission to the portal for them.

  • Extras and upsells during booking

    The booking page offers breakfast, parking, pets, late arrival or wellness packages to match the stay. The booked extras then appear on the stay and the invoice, with no follow-up work at the front desk.

  • Online payment through the integrated payment service

    Guests pay online through your payment account when they book, a deposit or the full amount. The balance is collected automatically at the cancellation deadline, and free cancellations are refunded automatically. Which payment methods are available depends on your payment account.

  • Gift voucher shop

    Sell vouchers online with payment through the integrated payment service or at the front desk. The guest receives a PDF with a QR code, and vouchers can also be redeemed in part. A voucher usually brings the next stay straight to you.

  • Channel manager in the same system

    Through the channel manager, connected portals such as Booking.com, Expedia or Airbnb receive availability and rates, and their bookings arrive in STRYK. Connect Booking.com, Expedia, Airbnb and other channels to STRYK. Manage rates and availability centrally and handle OTA reservations in the calendar.

Does STRYK suit your direct sales?

A good fit if …

  • a large share of your bookings comes through portals and you want to bring that share down step by step.
  • your website currently only has an enquiry form or a booking page that is not connected to the calendar.
  • you want to offer direct bookers your own rates, codes or extras that are not available on portals.
  • you no longer want to request and chase deposits and balances by hand.

Less suitable if …

  • you want guests to pay by bank transfer in the online checkout, online payment runs through the integrated payment service.
  • you expect automatic comparison with your competitors’ rates, STRYK does not have a rate shopper.
  • your focus is on groups and allotments for tour operators, there is no dedicated allotment management.

How to take your booking page live

Most properties launch the booking page alongside their existing website and switch it on after a test run.

  1. Set up trial account and booking page

    During the 14-day trial you set up rooms, rates and extras and see your booking page with real prices. You maintain photos and texts in the room categories, and the page takes them from there. Changes only become visible once you publish them.

  2. Transfer data, connect the payment service

    We transfer existing bookings and guests with a test run so that availability is right from the start. You connect your payment account and decide which rates require a deposit or prepayment. Then you make a test booking yourself.

  3. Go live and connect the portals

    You link to the booking page from your website or embed the widget. The portals confirmed for your property after mapping and a connection test are connected through the channel manager, so all channels sell the same rooms. From then on the reports show how your direct share develops.

What hoteliers want to know before they start

What does a direct booking through STRYK cost us?+

The booking engine is included in the price: a €59 base price plus €6 per room per month, net plus VAT on annual billing (12 months, renewing for a further 12 months each time); monthly billing costs 20% more. Direct bookings paid online also carry a platform fee of 1.9%. On top of that come the fees of your payment provider. For a €420 booking that is €7.98 in platform fee, instead of around €60 to €100 in portal commission.

Does the platform fee also apply when the guest pays on site?+

No. The 1.9% only applies to direct bookings paid online through the booking page. Bookings your front desk takes by phone or email and bookings through portals are not affected. These bookings are covered by the base price and the per-room price.

Can we build the booking page into our existing website?+

Yes. You can link to the booking page on its own address, use your own domain or embed a widget directly in your website. Your web agency does not need to build its own booking system. Rooms, photos and texts come from STRYK and are maintained only there.

How do we prevent a room from being sold twice?+

Website, front desk and portals sell the same rooms from one calendar. Every booking goes through overbooking protection and immediately reduces availability in STRYK, and on the portals once synchronisation has succeeded. So you do not need to hold rooms back on your own website.

Are we allowed to be cheaper on our own website than on the portals?+

Technically, yes: you can create website-only rates and give the portals a different price through a channel mark-up. Whether and how far you use this depends on your contracts with the portals. Many properties also rely on perks rather than discounts, such as breakfast, parking or flexible cancellation for direct bookings only.

What happens to the deposit if the guest cancels?+

That depends on the cancellation policy of the booked rate. If the guest cancels free of charge, STRYK refunds the online payment automatically through the integrated payment service. If a cancellation fee applies, it is settled in the finance area. If no balance has been collected yet, the scheduled collection ends with the cancellation.

Start with your first booking in STRYK.

14 days free. All core apps included. No setup fee.

Questions about STRYK?