Skip to content

Direct booking guide

This guide takes a small or mid-sized hotel from booking-page preparation to a verified live direct booking. Hotel Nordlicht provides the example for central content, rates, policies, extras, mobile testing, publication and the final reservation in the PMS.

What you will be able to do
  • Know which content comes from rooms, pricing and settings.
  • Test price, availability and policies with real stays.
  • Publish only after the guest journey and PMS outcome pass together.
What you need before starting
  • Complete active room categories with capacity, description and photos
  • At least one active direct rate plan with traceable pricing
  • Approved policies, extras, payment method and public hotel address
01

Define a clear direct-booking promise

The booking page should make one decision easier, not show every hotel detail at once.

Write one sentence explaining why guests should book direct. Use a concrete promise the workflow can prove: clear room choice, understandable total price, direct hotel contact and an immediate reservation in operations. Only claim best price when the hotel can consistently prove it.

Define the smallest complete guest journey: search dates, understand the category, choose rate and policies, add extras, enter guest data, confirm payment method and receive completion. Hotel Nordlicht starts with image, capacity, concise benefit and stay price.

02

Complete content at the responsible source

The Booking Engine should publish, not become a second room and pricing archive.

Review every active room category under Rooms and categories. Name, capacity, descriptions, amenities and photos must match the sold product. Deactivated rooms and true blocks affect inventory; missing content should block publication readiness, not the hotel calendar.

Hotel identity comes from hotel settings; rates and pricing come from Pricing; policies, extras and public texts remain in their responsible areas. The Booking Engine assembles these sources in preview. Change the source, then verify the result.

Where each item is maintained
ContentResponsible source in STRYKVerify in Booking Engine
Room name and capacityRooms → Rooms & categoriesGuest count and selection agree.
Descriptions and amenitiesRoom category and hotel amenitiesLanguage and claims are complete.
PhotosRoom categorySubject, order and crop work on mobile.
Logo, colours and fontSettings → Hotel → Corporate DesignContrast, readability and identity work.
Prices and ratesPricingTest stay shows expected rate and total.
Blocks and available roomsCalendar and room controlsUnavailable inventory is not offered.
03

Test price, rate, policies and extras as one package

A bookable category needs an active direct rate plan. Review name, included services, cancellation and payment conditions and the difference between rates. Flexible and non-refundable must represent genuinely different choices.

Recalculate three stays: two guests for one night, single occupancy for two nights and a stay with an extra. Compare room price, rate, nights, extras, tax display and final total. STRYK rechecks current price, availability, restrictions, accepted policies and payment method before completion.

Three pricing cases before every publication
Test caseExpectation before testVerify at completion
2 guests, 1 night, standard rateCategory base price for the dateRate, tax display and total
1 guest, 2 nights, flexible rateBoth nights and flexible conditions are clear.Nights, cancellation notice and total
2 guests, 2 nights, breakfast extraExtra quantity and calculation are defined.Extra appears correctly once and reaches the PMS.
04

Approve the draft on desktop and smartphone

Preview is the safe place for unfinished content. A public address is not a test lab.

Open Booking Engine → Booking Page. STRYK renders the real booking page with draft data. Review desktop and mobile as a new guest. Online check-in and check-in kiosk remain separate work areas.

On mobile, check image crop, reading order, controls, long room names, policies and total price. Hotel Nordlicht requires no horizontal page overflow, no clipped price and a reachable primary action.

Visual approval without excuses

  • No heading, rate or price is clipped.
  • The page has no horizontal page overflow at 390 pixels.
  • Photos show the correct room without misleading crop.
  • Long policies remain readable and tied to the choice.
  • Focus, hover and primary action are clear.
05

Check publication readiness and go live deliberately

Preview does not mean ready. Open readiness checks and resolve every blocker: active domain, complete categories, capacity, photos, direct rate, price, policies, extras, payment method, hotel information and guest journey.

Publishing stores an approved booking-page state. Guests see only the live version at the active hotel address while draft changes remain in the studio. The page can be unpublished without deleting draft work.

Hotel Nordlicht publication process

  1. 01
    Open readinessBooking Engine → Booking Page → Publish

    Read every required area and blocker, not only the count.

  2. 02
    Fix the source

    Add missing photos in Rooms, pricing in Pricing or hotel data in Settings.

  3. 03
    Retest the guest journey

    Complete all three pricing cases on desktop and mobile.

  4. 04
    Four-eyes approval

    A second person checks price, policies, contact and completion.

  5. 05
    Publish and open the address

    Check the public page without internal sign-in on mobile and desktop.

06

Follow a real mobile test booking into the PMS

The booking page is complete only when operations can work with the result.

After publication, use a clearly marked test guest and future dates. Open the public hotel address on a phone, search for two guests, choose category and rate, read policies, add an extra and complete with an enabled payment method. Record the expected result.

Then find the reservation in STRYK Bookings and compare guest, dates, people, category, rate, price, extra, policies and status. Do not re-enter it manually, and verify a repeated confirmation does not create a duplicate.

PMS reconciliation for the test booking

  • Guest name and contact are complete and correctly assigned.
  • Arrival, departure and guest count agree.
  • Category, rate and price match the completion page.
  • Extras and accepted policies are traceable.
  • Exactly one reservation was created.
07

Review briefly every day and thoroughly every month

During the first week, Hotel Nordlicht reviews every direct booking. Ten minutes daily is enough to confirm arrival, guest questions, price, extras and unexpected unavailability, separating content, pricing, capacity, usability and external payment-provider issues.

Monthly, retest key viewport widths, a flexible and a stricter rate, one extra and public contact data. Evaluate whether direct bookings reduce re-entry and questions. Change one meaningful item at a time.

Approve direct booking for guests

A strong Booking Engine ends with a guest who understood price and policies and a hotel that can operate the reservation without rework.

  1. 01All active categories have correct capacity, copy, amenities and photos.
  2. 02At least one direct rate plan was recalculated with three stays.
  3. 03Policies, extras and payment method are clear and active.
  4. 04Desktop and 390-pixel mobile passed without overflow or clipped content.
  5. 05All readiness blockers were fixed at their responsible source.
  6. 06One public mobile test booking reached the PMS completely and exactly once.
  7. 07The first operating week has daily review and clear ownership.

Continue reading

Test the described workflow in your own hotel.

14 days free. All STRYK core apps are included; Intelligence and Guest AI are optional add-ons.

Questions about STRYK?