Returning guests in your hotel
Repeat guest management: guest records and discounts
STRYK keeps a profile for each guest with stays and registrations, warns about duplicate entries and stores discount rules per guest. Your front desk recognises returning guests without leafing through scraps of paper.
- Every stay of a guest in one profile
- Warning about duplicate guest profiles
- Discount rules per guest
In short
Repeat guest management means recognising each returning guest by their earlier stays and treating them accordingly. In STRYK, the guest records do this: one profile per guest with stays, registrations and activities, a warning about duplicates, and discount rules per guest. The guest records are part of the core price, which is a base fee plus an amount per room.
Updated
Where repeat guests get lost in the daily routine
In hotels where every second guest has stayed before, recognising them often depends on a single person.
- Today
Ms Weiß is in the file as “Weiss, Karin”, as “Weiß K.” and once more with her company address. Only the senior proprietor knows which entry holds the earlier stays.
With STRYKWhen you create a guest profile, STRYK compares name, date of birth and contact details and warns of a possible duplicate. Your front desk decides whether it is the same guest before a third entry is created.
Read more - Today
A guest's wish for a room facing the garden is written on a yellow note stuck to the monitor. On Saturday the stand-in at reception cannot find the note.
With STRYKNotes and tags are attached to the booking, and the profile shows every stay of the guest. The stand-in searches for the name in global search and sees when the guest last stayed and what was noted then.
Read more - Today
The returning-guest discount is worked out again on every bill: was it ten percent or five? Depending on who is on shift, a different amount comes out.
With STRYKYou store a discount rule for the guest once in the system. Every shift and stand-in works from the same rule, and it belongs to the guest, not to one person's memory.
Read more
Four encounters with returning guests in one day
A sample day at Hotel Nordlicht, 24 rooms: the late shift, the early shift and the owner share the same guest records.
Caller gives only a name
A man calls and wants “the usual” for a week in October. The early shift types the name into global search and opens the profile. It shows the earlier stays, room category and dates, so nobody has to ask what he booked last year.
Duplicate profile when creating a guest
The front desk creates a new guest for an email enquiry. STRYK points to an existing profile with the same name and date of birth. The front desk checks the contact details and uses the existing profile instead of creating a second one.
Discount at booking
A couple book for the fourth time. The discount rule for this guest is stored, so the front desk does not need to ask for or look up a percentage. The late shift later sees the same rule in the booking.
Arrival with a note
At reception, the late shift opens the booking and reads the note from the last stay. They can greet the guest by name and suggest the preferred room, if it is free in that category.
Message to the guest who has checked out
An automation has sent a thank-you message from a template to the guest who left early this morning. If the guest replies, the email lands in the inbox of this booking, and the team sees the whole thread in one place.
What the guest records do for returning guests
For returning guests, these functions of the guest records matter most. The full list is on the guests page.
Guest profile with history
Each profile lists a guest's stays, registrations and activities. Whoever is at the front desk sees on one page what has happened so far.
Read moreWarning about duplicates
STRYK compares name, date of birth and contact details and warns about a second profile for the same person. The decision stays with your front desk.
Read moreDiscount rules per guest
For returning guests, you set a discount rule on the guest record. You no longer have to work out the reduction again on every bill.
Read moreMessages after check-out
Automations send templates at fixed times, for example after check-out, and keep a log. A test run shows in advance what would be sent. Messages go out by email.
Read more
Returning guests on index cards and in STRYK guest records
A comparison of the tasks that come up at the front desk every day.
| Task | With index cards and notes | With STRYK |
|---|---|---|
| Recognise a guest | Index card, Excel list or the memory of the senior proprietor | Search by name, profile with every stay |
| Duplicate entries | Only noticed once the history is missing | Warning when creating, based on name, date of birth and contact details |
| Notes on a stay | Note on the monitor, notebook at the desk | Notes and tags on the booking, readable by every shift |
| Returning-guest discount | Percentage worked out again on every bill | Discount rule per guest stored once |
| Contact after check-out | A card in summer, if someone remembers | Automation with a template at a fixed time, with a log |
| Guest reply | Lands in one person's private inbox | Collected in the inbox of the booking |
One price that grows with your property
The guest records are part of the core product and cost nothing extra. You pay a base fee plus an amount per room; the number of users does not change the price.
Pricing in detail€59 base fee + €6 per room or unit per month
Example with 18 rooms€167per month
- 14-day free trial
- No setup fee
- Personal onboarding
Net prices, annual billing. 20% off the base fee in the first contract year.
From paper to guest records
Your existing guest data does not have to be typed in again.
Collect the guest list
Gather what you have: an Excel list, an export from your old system or the addresses from your email program. CSV, XLSX or ZIP is enough for the import.
Dry run of the import
The guided import first checks the file in a dry run and returns an error report. Only then does it write real data into the guest records.
Review duplicates
After the import, your front desk reviews people who appear under different spellings. You decide whether two entries are the same person.
Set up discount rules for returning guests
For the guests who receive a discount, enter the discount rule. After that, nobody has to remember percentages.
Frequently asked questions
How do I know whether a guest has stayed before?
Search by name or contact details. Global search finds guests, bookings, invoices, offers and rooms. The guest profile then shows that guest's stays, registrations and activities.
What happens to duplicate guest profiles?
STRYK warns you when name, date of birth and contact details match an existing profile. The warning appears before a second entry is created. Your front desk checks whether it is the same person.
Can I give returning guests a discount automatically?
Yes, with discount rules that you set per guest, for example for returning guests. You store the rule once instead of deciding on the reduction for each bill. The rule then applies to every booking by that guest.
Can I write to returning guests after their stay?
Yes, by email. Automations send messages from templates at fixed times, for example after check-out, and keep a log. If the guest replies, their email lands in the inbox of the booking.
How do I record preferences such as a room facing the garden?
As a note or tag on the booking. At the next stay you open the guest profile and read the notes from earlier bookings. You assign the preferred room before arrival if it is free in that category.
Which guest data am I allowed to store?
Data protection law and the registration duties in your country decide that, not the software. Ask your data protection adviser which details you need and for how long. STRYK provides a data processing agreement for your hotel and keeps each hotel's data separate.
Can every member of staff see every guest profile?
That depends on the permissions. Each person gets their own login with a role, and the activity log records who changed what. You decide in your hotel settings which role may see what.
Get your returning guests out of the card index
Send us your number of rooms and tell us where your guest data is kept today: Excel, a card index or an old system. In the 14-day trial, you import your guest list and see which duplicates STRYK reports.