Prepare recurring information in seconds
Templates fill in name, dates and amount, your team just gives them a quick check.
Get directions, breakfast times and payment information well worded once, and use them to fit every booking.
Templates & placeholders
Prepare recurring information in seconds
Get directions, breakfast times and payment information well worded once, and use them to fit every booking.

Templates & placeholders
A consistent hotel tone across all colleagues
No wrong details from copied old emails
Notice missing details before sending
New staff write in house style from day one
Automated messages use the same texts
How it works in your hotel
- 01Your own templates with name, channel and subject
- 02Email templates as plain text or HTML
- 03OTA messages deliberately as plain text
- 04Placeholders for guest, stay, hotel and payment
- 05Placeholders suited to message, invoice, booking page and PDF
- 06Preview with a real guest and a specific booking
- 07List of unresolved placeholders before sending
- 08Message templates in the STRYK Guest AI add-on module
Four practical jobs in daily hotel operations.
Season start in May
At the start of the season you update the check-in time and parking information in one template. From then on, reception and automations use the new text.
Payment reminder before arrival
The template fills in the booking’s outstanding amount and arrival date. Before sending, the preview shows whether all values are filled in.
Weekend temp
A new colleague answers the question about breakfast with the approved template and just adds a personal line.
A placeholder stays empty
The preview flags that the hotel’s phone number is missing. You add it to the hotel details before the first guest receives the message.
Common questions: Templates & placeholders
What are templates for in STRYK?+
For recurring guest emails and booking channels where content, tone and property data must reliably match.
Which channels do message templates support?+
Email and the OTA or booking channel derived from the reservation. The team does not arbitrarily bypass the booking channel.
Can an email contain HTML?+
Yes. Email templates can be maintained as plain text or HTML and reviewed before sending.
Why is channel copy plain text only?+
So messages respect the rules and display limits of the relevant booking channel; HTML is deliberately not allowed there.
Which data can placeholders insert?+
Guest name, stay, room, property contact, prices, payment state, extras, key links and date values, among others.
Which details does STRYK offer for each process?+
A guest email offers relevant guest, stay, property and payment details. An invoice or booking page offers only the information genuinely needed there.
Where do inserted details come from?+
Directly from the selected guest, the specific booking and maintained property details. An arrival template therefore uses the exact date, room and balance for that stay.
Can I review every detail before sending?+
Yes. Preview assembles the subject and message with the selected guest and booking. Missing details are shown before the message is sent.
What happens when a detail is missing?+
STRYK marks the missing detail in preview. The team completes the property details or corrects the template before the guest receives the message.
Can I maintain subject and message separately?+
Yes. Email templates keep subject and body separate; channel messages focus on the permitted plain text.
Can I activate and pause templates?+
Yes. Only approved templates appear in daily hotel work. Drafts and outdated versions remain paused until they are reviewed or replaced.
Can I create my own templates?+
Yes. Name, channel, format, subject, body and active state are stored for the property.
Can templates be edited or deleted?+
Yes, with the appropriate permissions. In operations, pause first, test the replacement and then remove obsolete duplicates.
How does the template selection stay clear for the team?+
STRYK shows the team current approved templates with clear field names. Outdated versions can be paused and removed after a replacement has been reviewed.
Are internal notes available as placeholders?+
Only where the message context explicitly permits it. Internal data does not belong unchecked in public documents or booking pages.
Can I use one template for multiple bookings?+
Yes. The copy stays the same while specific values resolve anew for every booking. Each send must therefore still be reviewed in its stay context.
Do templates replace personal guest communication?+
No. They secure recurring facts. Welcome, special request and sensitive situations still need an attentive human review.
Do automations use the same templates?+
Yes. Automated guest messages use the same approved copy and booking details. Before launch, the property reviews recipient, timing and the finished message on a test booking.
Are booking engine emails central too?+
Booking engine confirmation and cancellation copy is maintained per event and active guest language and follows the same controlled placeholder principle.
How should I test a new template?+
With a dedicated test booking: verify language and channel, resolve every value, open links, read on mobile and activate only afterwards.
Who should maintain templates?+
One clearly responsible person per property. This keeps check-in time, payment path, contact details and tone consistent while the team safely uses approved copy.
Which permissions protect this area?+
Creation, editing and deletion follow the roles of the relevant business area. Daily sending is additionally tied to guest and booking context.
Does the template area cost extra?+
No. Templates, placeholders, preview and automation context are part of the single STRYK offer-with no setup fee and no hidden module price. External delivery partners may charge their own fees.
Could Templates & placeholders work for your hotel?
14 days free. All STRYK core apps included. No setup fee; optional AI modules are separate.
